Branding / Marketing
Helping tails was a hypothetical animal adoption shelter created for a social design project. The shelter aimed to increase adoption rates and raise awareness of the situations that lead to animal surrender by holding the ‘Share and Care’ adoption event.
I aimed to portray shelter animals in a positive light to encourage the audience to adopt. This was achieved through testimonial posters from those who had adopted their dogs and encouraging the audience to bring their dogs to the event to share their experiences.